STA Travel partners with top social influencers for launch of Unexpected Europe campaign

The world’s largest travel company for students, recent grads and young adults, launches campaign to highlight popular cities in Europe and to celebrate today’s top content creators. On 7 May 2014, STA Travel announced the kick-off of the company’s Unexpected Europe campaign by sending some of the top tastemakers under 30 from the travel, sports, […]

WYSE Travel Confederation workshop highlights the current trends for large and small accommodation establishments

As tourism professionals from around the world gathered for the first day of the industry’s leading trade show, WYSE Travel Confederation hosted the first in our series of six thought-provoking youth travel workshops. Joining us on our stand this afternoon to discuss the ongoing debate over whether bigger or smaller establishments flourish most within the […]

Millennials make hotels rethink how they do loyalty programs

Hotels cater to elite members of their loyalty programs because they bring in lots of revenue. But even the elite aren’t overly loyal to a particular brand. With brand loyalty ebbing as the age of the average guest skews younger, winning a hotel booking is becoming an increasingly rough and tumble endeavor. That’s one of […]

StudentUniverse Acquires Travel Startup WeHostels

StudentUniverse announced today that it has signed a definitive agreement to acquire WeHostels – a mobile travel agency that allows users to book budget accommodation through its best-in-class mobile applications. The announcement comes less than two months after StudentUniverse’s first international expansion into the UK. “We are excited and honored to bring WeHostels’ incredible people […]

Travel to learn, not to escape

The global rise of student mobility is closely linked to trends driving the booming youth travel industry. Young people seek meaningful travel. Study and work abroad do exactly that for students. This provides opportunities for education and accommodation providers, observe youth travel experts Samuel Vetrak and David Chapman. The youth travel market represents an incredibly […]