Industry Reviews

Industry Review #4: Marketing

We are pleased to launch our latest research, which provides marketing insights across the five major sectors of the youth travel industry.

Industry Review NO. 4 Marketing CoverAs the first report to examine worldwide marketing trends in the youth and student travel industry, the benchmark Youth and Student Travel Market Industry Review #4 – Marketing analyses insights across the language travel, higher education, work experience, volunteer travel and adventure travel sectors – and provides the first source of sector-to-sector comparisons.

This report is the fourth in a series which studies trends across 769 youth travel businesses and 93 countries which collectively represent one million youth and student travellers.

Key findings of the report cover:

–  Industry expansion
–  Online transition
–  Proactive trade marketing
–  Agency support
–  Location and price remain key

Members can request their report by emailing us at research@wysetc.org.

A free executive summary is available to members and non-members by clicking here.

Non-members can purchase the report by using the following buttons (we will send you an email after you have paid):

Digital Copy €99,95:


Industry Review #3: Product Development

This time the research focused on the five major sectors represented by WYSE Travel Confederation, namely Language travel, Higher Education, Exchange/Work Experience, Volunteer Travel, Higher Education, Exchange/Work Experience, Volunteer Travel, Backpacking/Adventure Travel.

Created in conjunction with StudentMarketing, this 29-page report is available for download to members free of charge.

Members can request their report at research@wysetc.org.

An executive summary is available to non-members by clicking here.

Non-members can purchase the report by using the following buttons.

Digital Copy €99,95:

 


Industry Review #2: Pricing

A research-based industry review from secondary sources, compiling recently available data on industry matters that affect members’ businesses and include areas such as youth travel market dynamics, mobility, pricing, customer preferences and marketing.

Created in conjunction with StudentMarketing, entitled “Industry Review #2: Youth and Student Travel Market Data, Pricing”. This 45-page report is available for download to members free of charge.

Members can request their report at research@wysetc.org.

An executive summary is available to non-members by clicking here.

Non-members can purchase the report by using the following buttons.

Digital Copy €99,95:


Industry Review #1: Data, Statistics & Trends

The first piece of research created in conjunction with StudentMarketing, entitled “Industry Review #1: Youth and Student Travel Market Data, Statistics, and Trends”.  This 60-page report is available for download to members free of charge.

Members can request their report at research@wysetc.org.

An executive summary is available to non-members by clicking here.

Non-members can purchase the report by using the following buttons.

Digital Copy €99,95


We would like to take this opportunity to thanks the following youth travel research sponsors.

nh sponsors